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FIELD NOTES ON
BRAND THINKING, AI AND CREATIVE DIRECTION.

Notes on clarity, positioning, content systems and the role of AI in creative work — without replacing taste, judgment or human direction.

Patrick Tschiemer painted in gouache, reading a note

Hi! These are my field notes. Take what helps you.

Patrick Tschiemer painted in gouache, laughing

Thanks for reading!

Got a project? Tell me about it!

— Patrick

Patrick Tschiemer
Available now · Zürich

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